CASE
Calvin Klein e-Commerce Experience
Company Snapshot
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Industry: Fashion & Lifestyle Retail
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Market: Global (B2C)
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Size: A global fashion brand under PVH Corp with billions in annual revenue
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What they offer: Fashion, underwear, and lifestyle products known for their minimal, iconic aesthetic and mass appeal.
Project Overview
Contributed to Calvin Klein’s digital marketing and e-commerce design across multiple touchpoints. The focus was on creating responsive web and email experiences that align with the brand’s strong visual identity. Designed a variety of UI modules — from headers and navigation menus to landing pages and campaign components — all developed within Calvin Klein’s brand guidelines and seasonal gazettes. Additionally, these assets were extended into coordinated newsletters and social media visuals, ensuring a cohesive and premium look and feel across platforms.
Role & Contributions
- UX/UI Designer: Crafted responsive shopping experiences.
- Cross-Channel Brand Consistency: Integrated visuals across web, email, and social.
- Campaign Alignment: Ensured seamless storytelling across platforms.
- Data-Driven Design Decisions: Optimized layout for engagement and conversions.
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