Case 06: Gavita Industry-Specific Website

Project Overview

Gavita, a leader in agricultural lighting solutions, required a dual-focused website to cater to two distinct target audiences: horticulture professionals (flowers & vegetables) and medicinal plant cultivators. The challenge was to create a cohesive yet segmented digital experience that speaks to both groups without diluting brand identity. The site needed to reflect technical expertise, industry leadership, and accessibility, making complex product information easy to digest.

Role & Contributions

• UX/UI Designer & Digital Strategist: Crafted a dual-audience user journey.

• UI Component Library Development: Ensured scalable and consistent design.

• Branding & Visual Strategy: Balanced a corporate feel with target-specific messaging.

• Wireframing & Prototyping: Developed a conversion-optimized website architecture.

• Usability Testing: Ensured both audiences could quickly access relevant content.