Case 04: DWL Branding & Digital Presence

Project Overview

DWL required a complete branding and digital transformation, from a revamped logo to an integrated online identity. Beyond aesthetics, the challenge was to redefine how users interact with the brand online, structuring a user journey that converts interest into action. The solution incorporated branding, social media strategy, and website UX, all harmonized into a cohesive, high-end digital presence.

Role & Contributions

• Brand Designer & UX/UI Specialist: Led full-scale brand transformation.

• Logo Revamp: Designed a modern, scalable brand identity.

• Digital Experience Strategy: Defined UI components, typography, and color systems.

• Wireframing & Prototyping: Designed intuitive website and online assets.

• Sales Funnel Optimization: Restructured digital touchpoints for lead generation.