CASE
DWL Diagnóstica Branding & Digital Presence
Company Snapshot
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Industry: Medical Diagnostics and Laboratory Equipment
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Market: Brazilian B2B, serving medical laboratories and healthcare professionals
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Size: Small-to-medium business with a strong regional client base
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What they offer: DWL Diagnóstica specializes in providing high-performance laboratory equipment, reliable reagents, and specialized technical support to enhance the precision and efficiency of medical diagnostics.
Project Overview
DWL Diagnóstica, a company with over 15 years of experience in the diagnostic and healthcare sector, was undergoing a phase of transformation and innovation. While maintaining its high standards of quality and service, the goal was to evolve the brand to better reflect this new chapter. The project needed a complete branding and digital transformation, from a revamped logo to an integrated online identity that could serve as the foundation for expanded digital marketing and community-building efforts. The challenge extended beyond visuals—this was about reshaping the company’s digital presence to foster closer relationships with suppliers and clients, support improved sales methods, and lay the groundwork for future events and a client-focused community. The result is a strategic, high-end digital experience that modernizes communication while staying true to the brand’s legacy.
Role & Contributions
- Brand Designer & UX/UI Specialist: Led full-scale brand transformation.
- Logo Revamp: Designed a modern, scalable brand identity.
- Digital Experience Strategy: Defined UI components, typography, and color systems.
- Wireframing & Prototyping: Designed intuitive website and online assets.
- Sales Funnel Optimization: Restructured digital touchpoints for lead generation.
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