CASE

Calvin Klein e-Commerce Experience

Project Overview

Calvin Klein required an e-commerce content strategy that seamlessly integrated across web, email, and social media. The challenge was to create a visually cohesive online shopping experience that amplified brand campaigns while maintaining conversion-focused design principles. The project involved developing responsive e-commerce pages, newsletters, and cross-platform social media assets that spoke the same design language.

 


Role & Contributions

  • UX/UI Designer: Crafted responsive shopping experiences.
  • Cross-Channel Brand Consistency: Integrated visuals across web, email, and social.
  • Campaign Alignment: Ensured seamless storytelling across platforms.
  • Data-Driven Design Decisions: Optimized layout for engagement and conversions.