CASE
Calvin Klein e-Commerce Experience
Project Overview
Calvin Klein required an e-commerce content strategy that seamlessly integrated across web, email, and social media. The challenge was to create a visually cohesive online shopping experience that amplified brand campaigns while maintaining conversion-focused design principles. The project involved developing responsive e-commerce pages, newsletters, and cross-platform social media assets that spoke the same design language.
Role & Contributions
- UX/UI Designer: Crafted responsive shopping experiences.
- Cross-Channel Brand Consistency: Integrated visuals across web, email, and social.
- Campaign Alignment: Ensured seamless storytelling across platforms.
- Data-Driven Design Decisions: Optimized layout for engagement and conversions.

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